FCB Health Network Launches AREA 23 ON HUDSON

CEO and President of FCB Health Network Dana Maiman announced today the launch of AREA 23 ON HUDSON, a realigned offering that combines Hudson Global’s renowned medical communication expertise with Area 23’s comprehensive agency-of-record services and unrivaled creativity.

“We’re excited to infuse Hudson Global’s world-class clinical and technologically advanced offerings with Area 23’s bold innovation and creativity,” said Maiman. “As FCB Health Network continues to grow, we are truly never finished addressing our clients’ constantly evolving challenges.”

AREA 23 ON HUDSON will be led by Jamie Cipriano and Michael Lieberman, PhD, with oversight from Area 23 co-Managing Directors Renee Mellas and Tim Hawkey. Cipriano will continue to serve in her role as Executive Vice President, while Lieberman will expand his Executive Director of Scientific Strategy/Medical Affairs role at Area 23 with responsibility across the comprehensive medical team.

“Our clients spoke and we listened. Today, there seems to be much more of a blurred line between promotional medical education and agency-of-record assignments,” said Mellas. “More and more of our clients were looking for partners to travel with them on the early prelaunch journey, through launch and beyond. This new structure enables us to better meet their needs by infusing massive creativity with their critical med ed needs.”

As part of this realignment, Hudson Global’s 5 Medical Marketing and Hudson Medical Communications divisions will operate in partnership with AREA 23 ON HUDSON. HiLine, Hudson Global’s all-star production team recognized for its unparalleled broadcasting capabilities, will fold into Studio Rx Productions. Led by Director of Content Creation Matthew Hall, Studio Rx Productions is FCB Health Network’s filmmaking, animation and experiential production agency.

AREA 23 ON HUDSON will be located in the newly sought-after Yonkers Waterfront District, a neighborhood that mirror’s the agency’s drive to push industry boundaries and serve the FCB Health Network’s “Never Finished” credo.