FCB Group Malaysia Wins Four in a Row

The FCB Group, Malaysia’s #1 Agency’s winning streak continues with the agency racking up four new client wins in the past three months.

FCB kicked off its winning streak with PropertyGuru, Asia’s leading property portal bringing the agency onboard as it’s creative and digital agency for the Malaysian market. The appointment took effect in June and the agency is already involved on a number of key campaigns.

The second win comes in the form of UEM Sunrise’s upcoming premium property development in Desaru Coast, Johor Bahru. FCB’s intimate knowledge of the location courtesy of its ongoing remit as the creative agency group involved in the marketing of the Desaru Coast premium integrated destination resort allowed it to prevail in a hotly contested pitch involving at least six other international and local agencies.

The third adds home grown Malaysian electrical brand, ELBA to the agency’s client roster. A leader in the home appliances category, ELBA’s decision to appoint FCB reflects its ambition to enhance its brand in order to target more premium, affluent audience. 

Finally, added to the mix is the brace of projects FCB secured from the Marriot International group in Malaysia building on agency’s existing tourism and hospitality portfolio.

When asked about the agency’s continued success Shaun Tay, Co-owner & CEO of the FCB Group in Malaysia attributed the wins to the ‘common vision and relentless ambition carried by everyone in the agency to make FCB the fastest growing agency in Malaysia.’

These four wins combined with earlier appointments by SaSa, Eyelevel and the Westin Desaru Coast take’s FCB new business win streak to seven wins in this year alone.