As a sponsor of the Edmonton Oilers, Fountain Tire is sharing fans’ passion for their team with their latest campaign from FCB Canada – Fountain Tire FanBods. Instead of painting your own body in support of the Edmonton Oilers, Fountain Tire employees have donated their own bodies to the fans, allowing them to type and send the Oilers a message of love and support this season using their own naked pride and chests.
Just like body painting you’d find on fans in the stands, real Fountain Tire employees have painted individual letters on their bodies, creating the first ever font made of fans. Fans can go online to FountainTireFanBods.com, where they can create their own cheer to support their hometown heroes using the custom FanBods alphabet.
The campaign includes TV running during Oilers hockey games, online video and a live in-game activation where the FanBods will spell out audience cheers in real-time. Everything drives to FountainTireFanbods.com where fans can create their customised cheer using the FanBods alphabet, then share a GIF directly with the Oilers via Twitter, Facebook and Instagram.
“We’ve defined Fountain Tire’s brand purpose as ‘on this road together’ which is all about being a true partner to customers when it comes to their tires and vehicles,” said FCB Toronto Chief Creative Officer Nancy Crimi-Lamanna. “As supporters of the Edmonton Oilers and their fans, there’s no better way for that to come life than for us to donate our fandom and our bodies - partnering with fans to cheer on our team.”
“FanBods is a way to engage with fellow Edmontonians as a hometown company supporting our hometown team,” said Denise Gohl-Eacrett Director, Brand and Customer Experience at Fountain Tire. “This is just one of the many ways our associates live our brand of being on the road together with customers.”
FCB:
Tyler Turnbull – CEO FCB Canada
Chris Perron – VP, Managing Director
Shelley Brown – Chief Strategy Officer
Eryn LeMesurier – Planning Director
John Pace – Group Account Director
Chris Flynn – Account Executive
Nancy Crimi-Lamanna – Chief Creative Officer
Matt Antonello – Group Creative Director
Elma Karabegovic – Senior Art Director
Derek Silveira – Senior Copywriter
Jana Desjardins – Producer
Adrian Bailon – Project Manager
Jenna Yim – VP, Solutions Strategy & Customer Experience
Maia Spetter – Senior Project Manager
Madara Ranawake – Director of Technology
Robert Blayney – Front End Developer
Client:
Kristi Dubeau – General Manager, Marketing
Denise Gohl-Eacrett – Director, Brand and Customer Experience
Tracy Watters – Advertising Specialist
Production:
Brett Blackwell - Director
Michael Corbiere - Executive Producer
Cale McArthur - Line Producer, Joe Media
Editors/Photographers/Audio:
Jon Garafolo – Editor, Radar
Scott Drucker – DOP, Radar
Brian Noon - Freelance Editor at The Empire
Darren - Photographer - Bluefish Studios
ALTER EGO
PIRATE Toronto