FCB Brasil Wins Adult Care Brand Plenitud Account

After a bidding process, FCB Brasil has just won the Plenitud account, a Kimberly-Clark adult care brand. Kimberly-Clark is an American multinational company focusing on hygiene and personal care products, and this is their fourth brand to become part of FCB’s portfolio, following Neve, Scott (Duramax) and Kleenex.

Account services for Plenitud will be structured similarly to the other Kimberly-Clark brands: the FCB Latam operations hub will be managed by FCB Brasil, coordinating the work of the agencies in the northern and southern regions of Latin America.

“We are happy to start the year by announcing a new account from such an important client as Kimberly-Clark. Now, more than half of the company’s brand portfolio is handled by FCB Brasil,” comments Ricardo John, the agency’s CEO and CCO.

Kimberly-Clark is a leading supplier of essential products that help improve people’s lives, reaching nearly 1.5 billion people in 175 countries. Every day, throughout the world, one in every four people uses the company’s products.

This is the first new account for FCB Brasil in 2020.