Fashion Film Tells the Story of Max, A Taxi Driver Whose Life is on the Street

C41 presents a new fashion film, in collaboration with Milan based street-style collective VFTS (Voices from the Street) and K48 production. 

The narrative film with intriguing visuals, was written by Luca A. Caizzi, creative director of C41 Studio and C41 Magazine, an experienced film producer. “Max: A Taxi Driver from the Island” is a multi-media project by C41 Studio. 

From an editorial perspective it presents the new face of VFTS, who is declaring out loud its aim to position the brand at a higher level within its market. The narrative voice of the taxi driver Max makes the film very personal and involving. The story of this wonderful man, whose family has lived on the streets for generations in a taxi, is punctuated with fashion moments in which items from the VFTS collection are shown. For an added level of uniqueness, it was shot on film.