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Families Use VR to Read Bedtime Stories in New Samsung Initiative

BBH London, 4 months, 3 weeks ago

BBH London and UNIT9 creates campaign for project that aims to bring parents closer to their kids when they can’t be with them

Families Use VR to Read Bedtime Stories in New Samsung Initiative

Samsung Electronics today announced the launch of a live VR storytelling app, Bedtime VR Stories, which is a Launching People initiative that brings parents and kids together in a unique twist on the traditional bedtime story.
 
Launching People is a global campaign by Samsung Electronics Co., Ltd. designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology.  In line with this campaign, Samsung reinvents one of the most precious parts of a parent’s day, Bedtime VR Stories combines the latest innovations in virtual reality with the power and importance of traditional storytelling, in another step towards changing the way people interact with VR.
 
This prototype technology developed by Samsung is being case tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story.  Using a Gear VR headset, the technology means parents will be able to tell their children a bedtime story like no other with both parent and child transported to far flung worlds and galaxies, interacting with dinosaurs, arctic animals and robots.
 
However far apart they are, parents will be able to share that all-important bedtime story with their child, using VR technology to connect them in the same virtual world. The child will even hear their parent reciting the story and be able to interact with their parent as though they are in the same room, whilst also getting the benefit of VR technology immersing them in an exciting world that will capture their imagination.   
 
The VR story, titled the ‘Most Wonderful Place to Be’ sees the parent and their child transported to a fantastical world. With both sat on a magical bed, they go on a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes them to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale.



“At Samsung, we’re committed to driving innovation to create technology that will make a difference to the way people live their lives. With Bedtime VR Stories, we’re hoping that this prototype will show an important new exciting genre of virtual experience – and something that will define the use of virtual reality over the coming years,” said Conor Pierce, Vice President, IT & Mobile Division, Samsung UK & Ireland. “We’ve harnessed the power of VR to reunite parents and children for a unique storytelling experience, giving us a glimpse of what the traditional story time may look like in the very near future.”

Advertiser

Brand: Samsung

Creative Agency

Account Manager: Lara Worthington, Katharine Gritten

Creative Director: Joakim Borgstrom

Copywriter: Nick Kidney

Strategist: Tom Patterson

Business Director : Tim Harvey (Global)

Creative: Martin-Jon Adolfsson, Oksana Valentelis

Producer: Samuel Bowden (Digital), David Lynch (Film)

Creative Agency: BBH London

Strategy Director: Damien Le Castrec

Assistant Producer: Sarah Cooper

Chief Strategy Officer: Jason Gonsalves

Print Producer: Simon Taylor

Business Coordinator: Julian Broadhead, Polly McMorrow

Chief Production Officer: Davud Karbassioun

Digital Production Company

Art Director: Fred Aven

Creative Director: Henry Cowling

Designer: Mariusz Kucharczyk

Developer: Xavier Arias (Lead)

Digital Production: UNIT9

Executive Producer: Richard Rowe

Senior Producer: Emma Williamson

Technical Lead: Laurentiu Fenes

UI Design: Camille Theveniau

Music and Sound

Sound Design: Chris Green

Offline

Edit Company: Black Sheep Studios

Production Company

Production Company: Black Sheep Studios

Category: Food , Snacks and confectionary

Genre: Animation , Comedy , Digital , Storytelling