Jared will help solve challenges for brands who need to see clear strategic impact from tech-forward activations
Fake Love, the leading agency for invention, innovation, and imagination, has announced the appointment of Jared Van Fleet as Director of New Business. The announcement comes one year after the shop was acquired by The New York Times, pairing the iconic media company’s reach with Fake Love’s expertise in designing cutting-edge brand experiences.
Van Fleet will be tasked with leading overall new business efforts for the agency, and will serve as a key partner for clients, helping brands discover strategic marketing solutions by leveraging Fake Love’s stronghold in innovation design and experiential technology. He previously led brand partnerships for Sketchfab, where he spearheaded relationships between the tech startup and high-profile advertisers.
Keeping brands ahead of the curve: Van Fleet will work to raise awareness of Fake Love’s continuous exploration of all things cutting-edge, including AI and machine learning, AR/VR, and other pioneering technologies, giving brands early access to never-been-done-before concepts.
Connecting creative with strategy: With broad client-side experience, Van Fleet will help solve challenges for brands who need to see clear strategic impact from tech-forward activations, and provide an important connection between business transformation and creative campaigns.
Drawing on a diverse background: Van Fleet’s non-traditional background is a good match for Fake Love’s multi-disciplinary approach. Beginning his career as an award-winning creative artist, he later led bizdev at several high-growth startups, in addition to spending time at large agencies.
“It is essential for brands today to incorporate experience design into every aspect of their marketing strategies,” said Van Fleet. “From the outset, Fake Love has shown leadership in identifying, designing, and executing meaningful experiences for their clients. Now that they’re backed by the storytelling capacity of The New York Times, marketers can take a smarter look at how to form deep connections with audiences. I couldn’t be more excited to join the team and further that message.”
On Van Fleet joining the agency, Horowitz added: “Jared’s diverse experience in tech, media, and culture gives him a skillset that’s essential for communicating the importance of using innovation to future-proof your brand. He’ll serve as a key member of the team and an important resource to our clients as we continue to expand, deepening our relationships and capabilities with cutting-edge integrated campaigns.”