Faisal Ahmed Joins Sudler London as Director of Innovation and Business Transformation

Faisal Ahmed, once voted one of the top ten innovators in pharma, has joined Sudler London as director of innovation and business transformation.

Faisal will oversee innovation and business transformation in Sudler London and will be responsible for accelerating innovation in health communications and drive business transformation for clients and accelerated learning for Sudler London teams.

Faisal, whose career includes a decade in health communications, has built a strong reputation as a disruptor both inside and outside of healthcare. He was a founding member of the Amazon UK start-up team – leading innovations like Refer-a-Friend, Games Store and Marketplace. He also launched the first e-commerce and mobile content strategies for major football clubs and led the creation of an online youth career advice service for the UK Cabinet Office.

His return to the health sector hopes to draw on these learnings to develop next generation solutions that transform healthcare.

Faisal Ahmed says: “There’s huge potential for technology and creativity to disrupt healthcare, and I’m looking forward to working with the Sudler team to extend the innovation we offer our clients. I’ll provide strategy and thought leadership with a fresh perspective and will be challenging our teams and clients to think differently – building on the fundamentals of digital marketing to creatively transform health. I’m passionate about the power of communications. There’s so much more we can do.”

Faisal has launched many firsts in healthcare, including iPad detail aids, mobile apps, artificial intelligence platforms and augmented reality apps. His 2011 documentary about diversity in advertising was a catalyst for change across the industry.

Tara Page, MD Sudler London comments: “This is an exciting appointment for Sudler that will super-charge our ability to innovate and disrupt. Clients are increasingly exploring AI, machine learning and digital therapeutics, and they’re looking for new innovations to help them compete in an ‘always on’ world. We have no doubt that Faisal’s creativity, experience and know-how will play a vital role in helping them achieve their goals.”