Fairtrade Appoints GPY&R Melbourne as Creative Agency
Fairtrade has appointed GPY&R Melbourne as its creative agency to drive brand recognition in the Australian market.
Following a competitive tender process, GPY&R will be responsible for developing and supporting the rollout of a multi-platform advertising campaign.
Molly Harriss Olson says: “Fairtrade looks forward to working with GPY&R in the domestic market to enhance demand for products that bear the Fairtrade Mark and help reduce poverty, along with driving positive outcomes for producers in developing countries.”
GPY&R Managing Partner, Julian Bell, says: “The agency is thrilled to take on this important project and looks forward to helping mainstream Fairtrade with great creative work.”
Category: Charity , Corporate and social