Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business
  • 94

Fairtrade Appoints GPY&R Melbourne as Creative Agency

Y&R Australia , 7 months, 4 weeks ago

Campaign is scheduled to launch in April of this year

Fairtrade Appoints GPY&R Melbourne as Creative Agency

Fairtrade has appointed GPY&R Melbourne as its creative agency to drive brand recognition in the Australian market.  

Following a competitive tender process, GPY&R will be responsible for developing and supporting the rollout of a multi-platform advertising campaign. 

Molly Harriss Olson says: “Fairtrade looks forward to working with GPY&R in the domestic market to enhance demand for products that bear the Fairtrade Mark and help reduce poverty, along with driving positive outcomes for producers in developing countries.”

GPY&R Managing Partner, Julian Bell, says: “The agency is thrilled to take on this important project and looks forward to helping mainstream Fairtrade with great creative work.”

Category: Charity , Corporate and social