Ex Publicis Sapient Chief Gaston Legorburu Launches New Consultancy, GlueIQ

Miami/New York Just over a year after Gaston Legorburu’s quiet departure from the company he helped build and the soft launch of his new venture, GlueIQ, the hybrid consulting and marketing services firm has officially opened for business.

The former chief strategist and chief creative officer, who’s also attracted clients like Atlantis, Paradise Island, Peri Ellis, and Regent Seven Seas said his intent is to "hack the agency model".

His co-founder, Matt Kujawa believes they figured out the problem: “The industry is broken, and clients struggle to see the value they’re getting from their agency partners. This is most evident in the hypergrowth of in-house creative teams and talent platforms”, he said. “We need to work with our clients, not for them. That means blurring the lines between teams and responsibilities to work together as a single unit.”

While he believes that talent, creativity, and multidisciplinary teamwork are critical to creating value, the financial pressures these old models create often undervalued and overworked talented people. “This gets in the way of doing exceptional work and making a meaningful impact on clients’ business”, Legorburu said.

GlueIQ’s solution is designed to attract and develop top talent, and to offer them a real opportunity to put more money in their pockets in exchange for hard work and results. “We value the doers and don't make much room for watchers. We invest in cultural insights, education, process automation, data science, and a killer set of tools,” continued Legorburu.

Legorburu has already attracted an impressive group of creative, strategy, and media executives. His leadership team includes Matt Kujawa, a prominent marketing transformation executive, and Marguerite Conde a marketing strategist who has worked closely with him for the last 15 years.

GlueIQ promises their solution will provide a better experience for both clients and talent. “Our teams will deliver value by focusing client’s outcomes and the quality of the work instead of being distracted by the politics and finances of the big agency model. We are determined to transform our industry by getting back to basics. We’ve fixed the value equation. Don’t you think working with a creative partner should make good business sense for clients again?".