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Creative

Everyone Matters in New Campaign for Australia Post

Created by The Monkeys the integrated campaign is the first from Australia Post since Christine Holgate was appointed as new CEO

Everyone Matters in New Campaign for Australia Post

Australia Post has unveiled a heart-warming campaign, 'Everyone Matters' that reflects what Australia Post stands for in the community: putting people first.

"This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters," said Australia Post head of enterprise marketing Anne Stout.

"The campaign centres on what drives us to make a difference in people's lives; whether that's making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys' stranded stuffed toy."






Directed by Derin Seale of FINCH, 'Everyone Matters' features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives. The spots range from a honey producer in Tasmania, to a sugar cane farmer in Queensland, to Bruce from Braidwood - who has run his local post office for more than 20 years.

The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.

The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels.

Says Ant Keogh, CCO, The Monkeys: "We wanted to tell stories at a human scale, showing Australia Post's role in the lives of all Australians, day to day. The films are humble and understated but we think that's where their power lies."


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Creative Agency

Copywriter: Hugh Gurney

Art Director: Joe Sibley

Chief Creative Officer: Ant Keogh

Content Director: Louise Rutherford

Group Content Director: Jaimee Kerr

Senior Assistant Producer: The Monkeys

Head of Strategy: Mike Derepas

Planning Director: Gareth Evans

Senior Producer: Lucy Trengove

Photographer: Cory White

Production Company

Executive Producer: Corey Esse

Director: Derin Seale

DOP: Tim Tregoning

Editor: Drew Thompson - ARC EDIT

Grade: Edel Rafferty -The Editors

Production Supervisor: FINCH

Offline

Online Edit Company: Nakatomi

Music

Sound Design: Paul Le Couteur - Nylon