Everyone Matters in New Campaign for Australia Post
Australia Post has unveiled a heart-warming campaign, 'Everyone Matters' that reflects what Australia Post stands for in the community: putting people first.
The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.
The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels.
Says Ant Keogh, CCO, The Monkeys: "We wanted to tell stories at a human scale, showing Australia Post's role in the lives of all Australians, day to day. The films are humble and understated but we think that's where their power lies."
Copywriter: Hugh Gurney
Art Director: Joe Sibley
Chief Creative Officer: Ant Keogh
Content Director: Louise Rutherford
Group Content Director: Jaimee Kerr
Senior Assistant Producer: The Monkeys
Head of Strategy: Mike Derepas
Planning Director: Gareth Evans
Senior Producer: Lucy Trengove
Photographer: Cory White
Executive Producer: Corey Esse
Director: Derin Seale
DOP: Tim Tregoning
Editor: Drew Thompson - ARC EDIT
Grade: Edel Rafferty -The Editors
Production Supervisor: FINCH
Online Edit Company: Nakatomi
Sound Design: Paul Le Couteur - Nylon