Even Terrifying Aliens Love a 'Cdiscount' in New Campaign from Rosapark

In the last 20 years, Cdiscount, a leading French e-commerce site, has radically transformed consumer habits and made thousands of products more accessible to everyone. Today, for its 20th birthday, Cdiscount is going even farther with its new campaign 'Space Offers' from Rosapark.

Cdiscount is proposing offers that are so crazy it would simply be unjust to limit them to earthlings. And so, to kick off the celebration, the brand launched its first offer into space so the whole universe could benefit…  Earlier this month, Cdiscount sent up a package tied to a balloon. Nearly 40km above earth’s surface, Cdiscount’s first ever space offer made it to the stratosphere, the edge of the universe, officially launching the campaign.

It only took a few days to get a signal back… Extra-terrestrials couldn’t resist these offers, as is evidenced by the campaign’s spots. The films give voice to outspoken aliens who exude enthusiasm upon receiving their first Cdiscount order.

As stated by Gilles Fichteberg, co-founder Rosapark: “We wanted to break science fiction tropes with these two films. To engage internauts online, where the battle for attention is increasingly ferocious, we needed to surprise with a particularly meticulous craft and a noticeable difference between the aliens’ physical appearance and their respective personalities. Cdiscount has a strong DNA, it’s a brand which always challenges conventions with a singular tonality. This campaign pays homage to that state of mind by going a step further this year to celebrate its 20th birthday.”