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Creative

Even Droga5's Depressed Alien Appreciates Good Pizza Hut

The campaign, directed by Adam & Dave through Arts & Sciences, introduces the 'Pizza Hut Bragspeople'

Even Droga5's Depressed Alien Appreciates Good Pizza Hut

Droga5's new campaign for Pizza Hut introduces a new creative platform, “No One Out Pizzas the Hut”, with a series of TV and radio spots which will air nationally and additional social and activation ideas to follow in the near future.

Since 1958, Pizza Hut was the first to serve best-in-class pizza to the White House, the first pie in space and the first to introduce that stuffed crust we all know and undeniably love (and wait ‘til you see what they’ve done with that crust now).

Despite becoming the iconic American brand every pizza lover recognises, Pizza Hut has never lost sight of its midwestern roots of being the humble brand that it is. Tooting its own horn is just not in its nature.

Enter the Pizza Hut Bragspeople.

The new campaign introduces this unexpected cast of memorable characters, speaking from their own personal experiences to brag on behalf of Pizza Hut and explain to the world just why No One Out Pizzas the Hut. In the TV spots, a homesick alien and a guy who faced a near death experience might be wildly different from each other, but they share an unwavering love for Pizza Hut we can all relate to.

The Bragspeople make your mouth water with Pizza Hut’s new grilled cheese stuffed crust pizza (told you they’ve out Pizza’d), with further spots will add into the rotation in the coming weeks.

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Client

Advertiser: Pizza Hut

Advertising & Sponsorship Manager: Nichole Dreyer

Assistant Marketing Manager: Amanda West

Marketing Manager: David Timm

Brand Manager: Jeff Fox

Creative Agency

Creative Agency: David Droga

Copywriter: Conor Dooley, Craig Gerringer, Eric Johnson

Art Director: Conner Tobiason

Strategist: PJ Mongell

Chief Creative Officer: Ted Royer

Group Creative Director: Scott Bell

Data Strategy Director: Lily Ng

Design director: Rich Greco, Devin Croda

Executive Group Director: Brett Edgar

Data Strategist: Christina Fieni

Group Communications Strategy Director: Brian Nguyen

Group Strategy Director: Ramon Jimenez

Global Chief Strategy Officer: Jonny Bauer

Chief Creation Officer: Sally-Ann Dale

Strategy Director: Ben Brown

Designer: Jessica Trombatore

Music Supervisor: Ryan Barkan, Mike Ladman

Production Company

Production Company: Arts & Sciences

Executive Producer: Marc Marrie

Director: Adam & Dave

DOP: Toby Irwin

Producer: Pat Harris

Head of Production: Christa Skotland

Managing Director: Mal Ward

Offline

Edit Company: Arcade Editorial

Editor: Greg Scruton

Edit Assistant: Fernando Raigoza Jr

Producer: Alexa Atkin

Executive Producer: Sila Soyer

Post Production / VFX

Post Production Company: MPC

VFX Supervisor: Camilla De Biaggi

Senior Producer: Elissa Norman

Executive Producer: Dani Zeitlin

Music

Composer: Danny Bensi and Saunder Jurriaans

Executive Producer: Dan Kuby

Music Agency: Pulse Music

Category: Food , Pizza

Genre: Comedy