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Eva Green Stars in Jaguar's Electric I-Pace Cinematic New Campaign

Campaign by Spark44 sees Casino Royale and Penny Dreadful actor alongside a CGI jaguar

Eva Green Stars in Jaguar's Electric I-Pace Cinematic New Campaign

Actor Eva Green has a rather unusual co-star for Jaguar's new global advertising campaign that launches today across TV, cinema, digital, print and social media.

The Casino Royaleand Penny Dreadfulactor stars with a CGI jaguar and the all-electric Jaguar I-PACE performance SUV in the launch film for the new campaign. It shows Eva walking with a life-size, computer generated jaguar before driving her I-PACE in a dramatic electrical storm, delivering the line: “It’s just electricity – nothing to be afraid of”.

The I-PACE is Jaguar’s first all-electric car, now on sale around the globe and lauded by many industry experts as the world’s first Tesla beater. This innovative new battery-powered SUV is capable of sprinting from 0-60mph in just 4.5 seconds and can travel 292 miles on one charge. 

The campaign also showcases Jaguar’s award-winning PACE family of SUVs. Further films will feature the E-PACE compact SUV and the F-PACE performance SUV (2017 World Car of the Year) in a spot featuring Thure Lindhardt, star of TV drama The Bridge.

Eva Green said: “I absolutely love these short films for Jaguar. This campaign is about how Jaguar people stand apart from the crowd. I’ve spent my career being slightly at odds with the mainstream so I found it quite easy to fit in!”

The campaign was created by Spark44, Jaguar Land Rover’s creative agency. The films were directed by Chris Palmer through Gorgeous, with stills photography by Gary Bryan. The films are backed by a striking soundtrack from award-winning British grime artist Skepta.

Brian Fraser, Chief Creative Officer of Spark44, said: “The core of this is that Jaguars are different and Jaguar people are different: they are not afraid to make their own choices in life rather than follow the herd.”

The films are complemented by a print and digital campaign featuring every model in the Jaguar line-up, with headlines such as ‘Long Live Originality’ and ‘Stray From The Pack’.

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Advertiser: Jaguar

Senior Manager: Eric Labourier

Creative Agency

Chief Creative Officer: Brian Fraser

Creative Director: Sean Doyle & Ed Edwards/ Richard Blisset & Lee Aldridge (Stills Creative Direction)

Content Director: Daniel Drage

Business Director: Jon Busk

Account Director: Katy Wright

Global Strategy Director: Lee McEwan

Chief Strategy Officer: Carsten Schneider

Account Managers: Gabriella Ghigi

Executive Producer: Michael de Vries

Production Company

Production Company: Gorgeous

Director: Chris Palmer

DOP: Barry Ackroyd

Producer: Rupert Smythe

Music Composer: Antony Genn


Edit Company: The Quarry

Post Production / VFX

Post Production Company: The Moving Picture Company

Colourist: Jean-Clement Soret

VFX Supervisor: Bruno Fukumothi

Creative Director: Carsten Keller

Animation Lead: David Bryan/ Chris Welsby

3D Team: Kiril Mirkov , Maximilian Mallmann, , Michael Diprose, Daniel Kmet, Ed Sherwood, Matilde Vinther, Chloe Dawe

2D Team: Alex Snookes, Andrew Roberts

VFX Producer: Magda Krimitsou

CG Supervisor: Fabian Frank

Production Coordinator: Clare Norrish

Executive Producer: Dafydd Upsdell


Mixer: James Saunders (Final Mix)

Mix: LFO

Song: Shutdown by Skepta


Retoucher: Oliver Carver

Retouching: OJC Imaging

Stills Photographer: Gary Bryan