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Super Bowl 2016
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Esurance Pass It On Sweepstakes Gives Away Over $1 Million

Leo Burnett Chicago , 7 months, 3 weeks ago

Esurance reveals new game-day commercial and kicks off sweepstakes

Esurance Pass It On Sweepstakes Gives Away Over $1 Million

In this year’s big game, Esurance is passing its savings on and giving away over $1 million in its Esurance Pass It On Sweepstakes. Beginning today, people can simply Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes for chances to win. And for the first time ever, Esurance will select multiple prize winners each quarter who could win money in real time during the big game.

There will be more surprises in store along the way, so people should keep a close eye on the Esurance Twitter channel as details are revealed.

“The Esurance Pass It On Sweepstakes allows us to engage with people before and throughout the game, while also sharing information about who we are in a fun, memorable way,” said Nancy Abraham, Vice President of Integrated Marketing Communications at Esurance. “We want people to become more aware of and familiar with Esurance, so with every Retweet they’ll learn something different.”

A new television commercial airing just before kickoff will remind fans to “pass it on” for chances to win throughout the big game. The spot, with John Krasinski’s voiceover, features people in everyday situations dropping everything they’re doing to catch a football made of money and pass it on. The message emphasizes that Esurance saves money, so they can pass those savings on to you. Viewers will be encouraged to pass it on too by Retweeting an Esurance Tweet with the hashtag #EsuranceSweepstakes. Each Retweet is an entry to win in the Esurance Pass It On Sweepstakes.



Esurance has always used innovative technology to make the insurance experience better. From Coverage Counselor, helping customers find the right coverage and qualified experts available to answer any questions, to Photo Claims, helping settle claims fairly, quickly and efficiently, Esurance is modernizing protection and empowering customers to make smart insurance decisions. The Esurance Pass It On Sweepstakes is another example of using technology to improve experiences by selecting winners in real time during the game.

“With the rise of multi-screen viewing, especially around large-scale events, we wanted to connect with fans where they are already engaging with content – online and on social media,” said Alan Gellman, Chief Marketing Officer at Esurance. “Our fully integrated program around the big game is a great example of how Esurance operates – fast, efficient and innovative in everything it does.”

The entry period for the sweepstakes begins at 12:01am PST on Feb. 4, 2016. Winners will be revealed during and following the Sunday, Feb. 7 game.

Sweepstakes Guidelines

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Sweepstakes ends 11:59pm on 2/8/16. Open to legal residents of any of the 48 contiguous states who are at least 18 & age of majority (excluding AK, HI, and PR). Entry by Twitter only. Void in AK, HI, and PR and where prohibited. SUBJECT TO OFFICIAL RULES located at esurance.com/PassItOnRules. Odds of winning depend upon the number of eligible entries received. Sponsor: Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111.

UNOFFICIAL WINNER MUST MONITOR TWITTER AND RESPOND TO PROMPLY TO DIRECT MESSAGE FROM SPONSOR PRIZE OR FORFEIT PRIZE.

Creative Agency

Creative Director: Brian Shembeda, Jeff Candido

Copywriter: Jono Paull

Art Director: Travis Lampe, Rene Delgado

Account Director: Susan Stefaniak, CJ Nielsen

Executive Producer: Matt Blitz

Creative Agency: Leo Burnett Chicago

Account Supervisor: Emily Myjak

Offline

Edit Company: Cutters

Editor: Grant Gustafson

Executive Producer: Craig Duncan

Production Company

Director: Jeff Low

Executive Producer: Holly Vega

Head of Production: Rachel Glaub, Mercedes Allen

Managing Director: Shawn Lacy

Production Company: Biscuit

Production Manager: Jay Veal (Unit), Jennifer Berry

Category: Finance/insurance , Insurance

Genre: Comedy