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Creative

Enter the Impossibly Mind-Bending World of Google's Stadia in Launch Film

Reggie Watts stars in stylistic campaign from Omelet and Iconoclast’s Vania & Muggia

Enter the Impossibly Mind-Bending World of Google's Stadia in Launch Film

Today, Google debuted a global brand campaign to launch their all-new gaming platform Stadia. Google worked with independent agency, Omelet, to create the campaign.

Stadia is a gaming platform that lets you instantly play your high quality video games across laptops, desktops, select Pixel phones, and with TVs using Chromecast Ultra and the Stadia Controller. It uses different elements of Google technology, from data centres to hardware, to bring together people playing and watching games.

Short format film is the crux of the global campaign, which includes digital, social and experiential elements. The films were directed by Iconoclast’s Vania & Muggia, commercial and music video directors known for their stylistic blend of comedy and VFX. Reggie Watts (The Late Show with James Corden, Comedy Bang! Bang! ) stars as the campaign’s spokesperson.

“As lifelong gamers, it was a once-in-a-lifetime opportunity to work on the launch campaign for Stadia,” said Josh Smutko, creative director at Omelet. “The creative idea leans into the notion that for most people, the idea of playing high quality games without a console is unheard of. The concept captures the impossibility and wonder of the product, expressing the freedom that comes with being able to go right to your games, wherever you are.”

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Client

Client: Google Stadia

SVP, Devices and Services: Rick Osterloh

VP Marketing, Mobile and Wearable Hardware: Adrienne Hayes

Vice President and General Manager, Stadia: Phil Harrison

Vice President Product Management, Stadia: John Justice

Marketing Director, Gaming: MJ Johnson

Executive Creative Director, Devices & Services: Xanthe Wells

Global Creative Director: Christian Haas

Head of Production, Global Hardware Brand Team: Christine Lindemann

Brand Marketing Manager, Gaming: Jayme Figueroa

Integrated Creative Lead: Gage Clegg

Creative Lead, Brand Expression: Tim Guy

Senior Creative Producer: Michael Gross

Consumer Marketing Manager, Gaming: Jake Pearce

Producer: Joe Haldeman

Associate Producer: Maggie Beane

Agency

Agency: Omelet

CEO: Thas Naseemuddeen

Chief Creative Officer: Mike Wallen

Creative Director: Josh Smutko

Creative Director: Raul Montes

Associate Creative Director, Art Director: Tiffany Lam

Associate Creative Director, Copywriter: Ernesto Campabadal

Jr. Copywriter: Sarah Crum

Executive Producer: Darryl Hagans

Producer: Gerry Romero

Chief Strategy Officer: Pete Talaba

Riley Strand: Senior Strategist

​Sr. Business Affairs Manager: Jesse Sinkiewicz

Managing Director: Andrew Krensky

Sr. Brand Manager: Rafik Massoud

Brand Manager: Anthony Fernandez

Brand Coordinator: Jazmin Waters

Iconoclast

Director: Vania Heymann

Director: Gal Muggia

Executive Producer: Caroline Pham

Producer: Richard Weager

First AD: Ian Craig

Production Manager: Joe Thornber

Director of Photography: Menno Mans

Creative Assistant: Tal Baltuch

Unit + Sofa:

Bára Wochnerová, Production Manager
Tereza Kalová, Producer

Exile (Editorial):

CL Weaver, Executive Producer
David Won, Producer
Lorin Aakill, Editor
Nate Gross, Editor
Mitch Goldberg, Editor
VFX

VFX: Framestore

President: James Razzall

Director of Production & Operations: Bethan Thomas

VFX Supervisor: James Rogers

VFX Producer: Cat Pavitt

Sound

Sound: Lime Studios

Executive Producer: Susie Boyajan

Sound Design and Mix: Rohan Young

Audio Mixer: Loren Silber

Audio Mixer: Matt Miller

Music

Music: “Dream Weaver” by Gary Wright, High Wave Music and Universal Music Publishing

Walker (Music): Sara Matarazzo, Executive Music Producer; Stephanie Pigott, Executive Music Producer; Danielle Soury, Music Producer

BTS

BTS Photography: Maxim Stano, On-Set Photographer

Category: Gaming , Sports and Leisure

Genre: Comedy , Visual VFX