Enid Blyton’s Famous Five Embark on an Unexpected UK Tour in New GWR Campaign

Enid Blyton’s Famous Five return in a new integrated campaign for Great Western Railway (GWR) created by adam&eveDDB.

In an animated 60-second commercial, Julian, George, Dick, Anne and Timmy embark on an unexpected adventure across the GWR network.

The Five take advantage of GWR’s new Intercity Express Trains as they chase through some of the region’s most iconic cities, beginning among the dreaming spires of Oxford, through Bath, Exeter and Cardiff before an arresting ending in London.

Destinations from various cities GWR served – the Roman Baths in Bath, for example, Magdalen College in Oxford and Exeter Cathedral – also feature in a series of print and outdoor ads styled to resemble Famous Five book covers.

The campaign will run across TV and cinema, OOH, print, radio, social, digital media and on-train merchandise.

GWR’s re-imagining of Enid Blyton’s much-loved characters – who feature in a 21-book series set in the South-West – began last autumn. It aims is to reconnect consumers with the incredible destinations just beyond their doorstep lying across GWR’s regions and choose train as their preferred mode of transport to reach them.

Paul Billinglsey at adam&eveDDB, said: “GWR is committed to revaluing rail in the hearts and minds of the travelling public, and this campaign is intended to do just that by bringing to life the adventure and excitement that its customers can access while using much-loved characters to build appreciation and loyalty.”

Amanda Burns, Head of Marketing & Sales at GWR, said: “After the huge success of the 2017 campaign, we are launching the next chapter of our Famous Five adventure. While last year’s campaign focused on a more inspiring way to travel with the introduction of new trains, this year there is a much stronger focus on our incredible destinations.”

Credits

Client: Great Western Railway

Brand: GWR

Project name: Five and the Missing Jewels (Autumn 2018)

Client: Amanda Burns, Head of Marketing and Sales

Candice Couillard, Senior Marketing Manager

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creatives: Matt Woolner & Steve Wioland

Managing Partner: Paul Billingsley

Account Director: Fay Taylor

Account Manager: Max Sullivan

Account Executive: Jake Gidley

Planning Director: Michelle Gilson

TV Producer: Louise Richardson

Print Producer: Kim Marshall

Digital Producer: Marceline Le Gaufey

Assistant Digital Producer: Lucy Trower

Head of Design: Paul Knowles

Studio Manager: Dave Callow

Senior Creative Artworker: Sam Stabler

Digital Design Lead: Adrian Baker

Digital Designer: Jennifer Slack

Digital Animator: Tom Lockwood

Media agency: Wavemaker

Managing Partner: Nola Calladine

Account Director: Alex Brown

Licensor: Enid Blyton Entertainment, Hachette

Head of Licensed Content: Karen Lawler

Production Company: Friends Electric

Director: Pete Candeland

Technical Director: Neil Riley

Executive Producer :

Ryan Goodwin-Smith

Belinda Blacklock

Producer

Sian Jenkins

Adriana Wong

Print Producers

Maryam Anibaba

Jen Coatsworth

Orlaith Turner

Production Assistant: Maryam Anibaba

Production Intern: Jacquelyn Daum

Art Direction & DMP

Painting Practice

Billy Stockwell

Character Design: Kristian Antonelli

Storyboard Artist: Yohann Auroux

Editor: Brian Raess

Post Production Company : Electric Theatre Collective

2D Animation

Daryl Graham

Tim Sanpher

Eleonora Quario

Compositors

Taran Spear

Alex Prod'Homme

Courtney Pryce

Max van Leeuwen

Tom Humphrey

CG Team

Sergio Morales Paz

Steve Beck

Paul Templeman

Annie Rowland

Joffrey Zeitouni

Lou Thomas

Paco Rocha

Stephane Renaldi

Borja Massa

Dana DiGioia

Joao Pires

Ashley Anderson 

Gregory Martin

Daniel Rico

Hillary McCarthy

Kimon Matara

Interference Pattern

Colourist

Lewis Crossfield

Sound Studio: 750MPH

Sound Design & Mix: Sam Ashwell & Mark Hellaby

Audio Producer: Mary-Ann D’Cruz

Music Supervision Company: Theodore

Music Supervisors: Tom Stanford