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Creative
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Emotional New Trailer Shines Light on the 'Disposable Kids' of America

Publicis Worldwide, 5 months, 1 week ago

Publicis Conseil & Wanda create film to advertise new France 5 documentary

Emotional New Trailer Shines Light on the 'Disposable Kids' of America

In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations.

The practice of 're-homing' is not legally recognized, but unfortunately occurs more and more often.

'Disposable Kids', a documentary produced by France 5, works to denounce this practice.

To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.


Creative Agency

TV Producer: Pierre Marcus, Timothé Rosenberg

Creative Director: Fabrice Delacourt & Olivier Desmettre

Copywriter: Guillaume Sabbagh

Art Director: Thomas Chatenay

Executive Creative Director: Fabrice Delacourt & Olivier Desmettre

Creative Agency: Publicis Conseil

Offline

Editor: Bertrand Nail

Production Company

Director: Fabrice Gobert, Bertrand Degove

Producer: Patrick Barbier & Claude fayolle

Production Company: Wanda

Category: Publications and media , Tv and radio

Genre: Storytelling