Emotional New Trailer Shines Light on the 'Disposable Kids' of America
In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations.
The practice of 're-homing' is not legally recognized, but unfortunately occurs more and more often.
'Disposable Kids', a documentary produced by France 5, works to denounce this practice.
To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.
TV Producer: Pierre Marcus, Timothé Rosenberg
Creative Director: Fabrice Delacourt & Olivier Desmettre
Copywriter: Guillaume Sabbagh
Art Director: Thomas Chatenay
Executive Creative Director: Fabrice Delacourt & Olivier Desmettre
Creative Agency: Publicis Conseil
Editor: Bertrand Nail
Director: Fabrice Gobert, Bertrand Degove
Producer: Patrick Barbier & Claude fayolle
Production Company: Wanda
Category: Publications and media , Tv and radio