senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

EMERGENCY Gives War a New Meaning for 2020

09/01/2020
Advertising Agency
New York, USA
84
Share
Ogilvy Italy and EMERGENCY created the video focusing on the continuing consequences of war on innocent lives

After ‘Every person matters’ and ‘Everybody has a dream’ EMERGENCY opens the new year with Ogilvy spreading a new video inviting people to reflect on a topic that will be very much discussed during 2020. 

This year's theme is war: a catastrophic event, that keeps on turning people’s lives upside down. It concerns millions of people, and it even concerns us, who tend to think war is a faraway thing. And it has unimaginable consequences on people’s lives, often changing their whole meaning. 

The protagonists of the video are normal people, who happen to have a very meaningful name: a wish for beauty, health, and wellbeing. A meaning that war sadly and abruptly turns upside down, as their portraits demonstrate. This campaign features the most intense pictures taken by Giles Duley, photo reporter and founder of Legacy of War. 

“We’re very proud of supporting EMERGENCY," says Lavinia Francia, creative director at Ogilvy in Italy. "We're always looking for new ways and new messages to allow people to reflect on universal topics, which become more relevant every day. And can be told by humans, and deeply touching stories." 

EMERGENCY is an independent, neutral Italian NGO, born in 1994 to provide medical and surgical assistance to victims of war, mines, and poverty, for free. 

Credits
Agency / Creative
Production
Editorial
Music / Sound
PR
More News from Ogilvy North America
Hires, Wins & Business
Ogilvy Announces New Leadership for Ogilvy One
18/03/2024
268
0
Work of the Week
Work of the Week: 15/03/24
15/03/2024
883
0
ALL THEIR NEWS
Work from Ogilvy North America
Jon Hamm Three
Minute Maid Zero Sugar
11/03/2024
39
0
Jon Hamm Two
Minute Maid Zero Sugar
11/03/2024
27
0
Jon Hamm One
Minute Maid Zero Sugar
11/03/2024
9
0
ALL THEIR WORK