Edrington Appoint Zenith Optimedia as Global Media Agency for its Regional Power Brands
Following a competitive pitch, Zenith Optimedia (part of the Publicis group) has been appointed as global media agency for Edrington’s Regional Power Brands, which include The Famous Grouse, Blended Scotch Whisky, Cutty Sark Blended Scotch Whisky and Brugal Rum.
From 1st January 2017 Zenith Optimedia will assume responsibility for all media agency requirements including media planning and buying across eight key markets: the UK, Spain, France, Netherlands, Sweden, Hungary, Portugal and Cyprus.
Suzy Smith, marketing director, Regional Power Brands at Edrington said:
“The appointment of a global media agency will help us improve the effectiveness and efficiency of our marketing communications as we continue to invest in our brands and leverage our global scale. This global strategic approach will put us in the best position to respond to the new multi-channel, multi-platform media world that we now enjoy. We’re very much looking forward to working with Zenith Optimedia to use their strength in our key markets to improve our media performance through best in class strategy and planning.”
Grant Millar, chief client officer, Zenith Global added:
“Edrington has a clear vision for the future strategy of its brands, and by consolidating its media they will enable us to deliver the very best performance in terms of return on investment.”