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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

eBay and 72andSunny's 'It's Happening' Campaign Inspires Shoppers to Not Miss Out

12/09/2018
Advertising Agency
Los Angeles, USA
282
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Colourful campaigns capture the range of the online retailer to showcase the versatility of its offerings

eBay has launched a new TV and digital creative titled “It’s Happening”. The campaign is an extension of Fill Your Cart With Color.

Developed in collaboration with 72AndSunny Los Angeles, the spots proudly embrace who eBay is - and heroes the truth that has been hiding all along - everything that’s cool, interesting and that you care about is also happening on eBay.

The creative captures what shoppers are inspired by, based on what’s happening in their lives – from gameday and tailgating gear for college football fans to comic books and Funko Pop toys inspired by the upcoming Marvel Venom film release. So if it’s happening this week on game day, at NY Fashion Week or, in theatres, it’s happening on eBay as well.

The spots will begin airing tomorrow across top cable networks, and the hero spot will also air during this week’s Thursday Night Football game featuring the Baltimore Ravens vs. Cincinnati Bengals on the NFL Network. With more than 1.1 billion listings and 80% of all items sold brand new, eBay helps shoppers find ‘what’s happening’ and fill their cart with colour.

Credits
Agency / Creative