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Eastpak Encourages Us to Travel like Locals in 'Never a Tourist' Campaign

28/05/2019
Production Services
Prague, Czechia
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The new campaign, produced by Pavleye, recruits three Youtube stars to further its message

Travelling is more than just a holiday; it’s an adventure. But only if you avoid the tourist traps, step out of your comfort zone and see new places through the eyes of the locals. Eastpak has launched a new campaign entitled 'Never a Tourist' to highlight such a notion, recruiting three Youtube stars to further the message.

The shoot took place in bustling Bangkok with production company Pavleye, creating a video that encourages people to to get more from their travels. The three featured stars were Uncercle, What Doesn’t Suck? and Alex Hunter.

Speaking of the campaign, the team at Eastpak said: "Everyone does like to travel as a local. It gives you the opportunity to visit places that are magical in a less of a touristy way. This campaign encourages you to do so using three YouTube travel experts to help you out."

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