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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Earth 2050 Project Invites Dreamers, Innovators and Designers to Predict and Illustrate the Future

22/03/2017
Advertising Agency
London, United Kingdom
138
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POSSIBLE Moscow has developed the 2050.earth interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold.
To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the world of the future, the opportunities it brings and the threats it might cause.

Earth 2050 brings together men and women from artistic and scientific backgrounds, dreamers and innovators, to predict changes in the world, as well as technology and cyber threats in the upcoming 30 years. Click here to view the experience.

POSSIBLE Moscow has created an interactive experience that features the most popular forecasts and theories - including some from the world's top scientists and futurists - and invites designers from all over the world to interpret these scenarios, showcasing their vision for our future


Marat Arutyunov, creator, POSSIBLE Moscow, says: “The idea was to consolidate futurologists and visionaries in their ambition to describe a future world. We see lots of scientists and futurologists tell us about the future, whilst designers, artists and illustrators upload their works to places like Behance. We wanted to combine them, creating a single web platform where all the predictions and images can be showcased.”





Earth 2050 divides the planet into geographical areas, with each including a forecast on a certain aspect of society's life. Many locations are complemented by futuristic images and even 360-degree panoramas. Any designer, illustrator or artist can upload his or her work to the site and members of the public can comment freely on whether they believe certain predictions will come true.


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