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Early Childhood Development Agency Appoints Ogilvy as Marketing Communications Partner

Partnership will see the agency driving integrated communications initiatives for the childhood sector regulatory body

Early Childhood Development Agency Appoints Ogilvy as Marketing Communications Partner

Ogilvy today announced a new partnership with the Early Childhood Development Agency (ECDA) following a competitive pitch.

This is the first partnership for ECDA and Ogilvy, and will see the agency driving integrated communications initiatives for ECDA for the next two years.

The ECDA serves as the regulatory and developmental authority for the early childhood sector in Singapore, overseeing key aspects of children's development below the age of seven. In line with Singapore's new focus on the early childhood education sector, Ogilvy will spearhead strategic communications efforts for ECDA to recognise, attract and retain early childhood educators. This includes an integrated communications approach encompassing advertising, public relations, digital, social media and marketing events.

Chong Ee Rong, Group Managing Director, Ogilvy Singapore said, "As the saying goes it takes a village to raise a child. In this case, our early childhood education community has been that village for us in Singapore, playing an integral role in shaping the hearts and minds of young children with passion and professionalism. We often underestimate the value and impact the early years have in the nurturing of young children, setting them up for future successes. Ogilvy Singapore is extremely honoured to partner with ECDA to bring this purposeful campaign to life; and playing a part in recognising and appreciating this incredible teaching community."