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Dry July Releases The Kebab Shopera With Clemenger Sydney & The Glue Society

Clemenger BBDO, 3 months ago

The Kebab Shopera aims to appeal directly to younger adults.

Dry July Releases The Kebab Shopera With Clemenger Sydney & The Glue Society

Ever wondered what happens to your favourite kebab shop during Dry July?

To make it known, Clemenger BBDO Sydney, together with The Glue Society's Paul Bruty, Song Zu and one of Opera Australia's brightest young tenors, John Longmuir, have released the 'Kebab Shopera' for not-for-profit organization, Dry July. An extravagantly heartfelt aria about a kebab shop owner who laments the fact his late-night customers are taking a month off the booze.


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Dry July realizes that convincing people to give up the booze is no easy task, and that often the obvious health and financial benefits are simply not enough of an incentive to take part.

Says Paul Nagy, executive creative director, Clemenger BBDO Sydney: "Let's be brutally honest, most Australians would rather choose to sit through another 12 months of election campaigning than go 31 days without alcohol. The Kebab Shopera aims to appeal directly to younger adults and help make Dry July feel like an accustomed habit."

Says Brett Macdonald, co-founder and CEO, Dry July: "Dry July is much more than giving up alcohol for a month. It's the chance to help people affected by cancer by raising funds to make their lives more comfortable. I think the Kebab Shopera reminds everyone that it's just a month without alcohol and by taking part, (almost) everybody wins."

Client: Dry July Foundation
Co-Founder & CEO: Brett Macdonald
Marketing Manager: Libby Teale
Marketing Executive: Katie Evans

Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Director: Ben Clare
Creative Director: Brendan Willenberg
Copywriter: Shimon Gibson
Art Director: Dan White
Agency Producer: Denise McKeon
Senior Account Director: Holly Whiteley
Account Executive: Celia Mortlock
Planner: Toby Clark
Post Producer/Department Supervisor: Kirstin Lees
Senior Editor: Toby Royce

Production Company: Revolver/Will O'Rourke
Director: The Glue Society's Paul Bruty
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Phoebe Marks
DOP: Jordan Maddocks

Edit House: The Glue Society Studios
Editor: The Glue Society's Luke Crethar
Colourist: Yoomin Lee c/o The Editors Sydney
Online: Toby Royce c/o Clemenger BBDO Sydney

Music: Song Zu
Music Arranger: Gerard Fitzgerald/Ramesh Sathiah
Producer: Jessica Bonney
Senior Sound Engineer: Abigail Sie