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Droga5 NY Races for Retirement with Prudential Finance Campaign

Droga5 New York, 9 months, 4 weeks ago

Agency launches campaign to educate consumers on the importance of becoming retirement ready

Droga5 NY Races for Retirement with Prudential Finance Campaign

A recent study from Prudential revealed that one-in-three Americans is not saving enough for retirement. It’s an issue affecting everyone, from Baby Boomers to Millennials.

To raise awareness for America’s retirement challenge and spur action, Droga5 and Prudential are launching new national TV creative to educate consumers on the importance of becoming retirement ready, starting with a pledge to save just 1% more of their annual earnings for retirement.

The campaign kicked off with the Prudential 4.01K Race For Retirement on Nov. 7th in Washington, D.C. where more than 5,400 participants (including a bus full of Drogans!) took the pledge and ran 4.01 kilometers to show their support for the cause. As of now Droga5 is proud to say that more than 25,000 people have pledged to increase their savings for retirement and the support continues to rise.

Creative Agency

Account Manager: Caroline Engram, Trevor Mundt

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Strategist: (Sr) Ben Brown

Head of TV / Production: Ben Davies

Executive Producer: Scott Chinn

Producer: Bo Djogo

Creative Chairman: David Droga

Creative Agency: Droga5 NY

Head of Print Production: Rob Lugo

Strategy Director: Duncan Owen

Interactive Producer: (Head) Niklas Lindstrom, Laura Bruskin

Project Manager: Katia Billings

Chief Strategy Officer: Jonny Bauer

Account Management: Dan Gonda

Design Director: (Exec) Rob Trostle, Rich Greco

Senior Copywriter: Brian Eden, Nathan Archambault, Sara Shelton

Senior Art Director: Ben Grube, Andy Grant, Paul Meates

Strategy: Elsa Stahura

Chief Creation Officer: Sally-Ann Dale

Group Strategy Director: Aaron Wiggan


Edit Company: Work Editorial

Post Production / VFX

Post Production House: The Mill

Production Company

Production Company: IMG/IMGL, Company Reset, Use All Five

Category: Finance/insurance , Pension and retirement

Genre: Experiential