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Droga5 NY Crafts Harmony from Chaos in Latest Hennessy Campaign

Droga5 New York, 2 months, 3 weeks ago

Digital experience puts a fresh spin on a centuries-­old story of craftsmanship and the pursuit of perfection

Droga5 NY Crafts Harmony from Chaos in Latest Hennessy Campaign

Creating Hennessy V.S.O.P Privilège is no small undertaking. Weather conditions change, harvest cycles vary and distillation and maturation processes hinge on a multitude of variables. But it’s from these chaotic circumstances that the experts at Hennessy have managed to produce the ultimate harmony—a cognac that isn't just perfectly balanced, but is precisely the same cognac in every glass and every bottle, year after year.

For their first marketing push for the Hennessy V.S.O.P brand, Droga5 developed an integrated campaign featuring a killer interactive web experience that launched today. The campaign and digital experience, called “Harmony. Mastered from Chaos,” is a responsive WebGL campaign microsite featuring an interactive film experience that highlights the complexity, mastery and tradition that goes into every single bottle of Hennessy V.S.O.P Privilege. Using advanced technologies like 3-D LiDAR scanning, depth capture and binaural audio recording, along with live-­action footage, the campaign puts a fresh spin on a centuries-­old story of craftsmanship and the pursuit of perfection. It’s a story we believe will resonate with whiskey and other brown ­spirit consumers, including fans of Hennessy’s popular V.S Cognac.

Creative Agency

Account Manager: Andrew DeMatos

Chief Creative Officer: Ted Royer

Copywriter: Phil Hadad

Art Director: Marybeth Ledesma

Account Director: Kendra Schaaf

Group Creative Director: Nick Klinkert

Executive Producer: Jesse Brihn, Ruben Mercadal

Producer: Ian Graetzer, Morgan Mendel

Creative Chairman: David Droga

Creative Agency: Droga5 NY

Strategy Director: Elaine Purcell, Danielle Travers

Business Affairs: Dianne Richter

Interactive Producer: Niklas Lindstrom, Justin Durazzo

Project Manager: Dean Farella

UX: Daniel Perlin

Business Manager: Grant Thompson

Design Director: (Exec) Rob Trostle, Mark Yoon

Creative Partner: Duncan Marshall

Head of Art: Cliff Lewis

Chief Creation Officer: Sally­Ann Dale

Group Strategy Director: Jonny Bauer, Aaron Wiggan

Music and Sound

Creative Director: Oscar Tillman

Composer: Bali Harko

Sound Design: Karl­Johan Rasmark @ Plan8

Executive Producer: Tor Castensson, Calle Stenqvist


Producer: Lisa Barnable

Head of Production: Justin Kumpata

Executive Producer: Eve Kornblum

Editor: Jamie Foord

Edit Company: Rock Paper Scissors

Edit Assistant: Jay McConville

Post Production / VFX

VFX Supervisor: Tom Bussell

Producer: Bomyee Hwang

Post Production House: Blacksmith

CG: Mike Dunkley

Executive Producer: Charlotte Arnold

3D Lead Artist: Tom Bussell

2D Lead Artists: Iwan Zwarts, Daniel Morris

2D Artist: Nick Tanner, Dan DiFelice

Production Company

Technical Manager: Michael Anthony

Production Company: Tool of North America, Active Theory

Producer: Annie Chen

Managing Director: Oliver Fuselier, Dustin Callif

Line Producer: Kelly Christensen

Creative Director: Andy Thelander

Executive Producer: Sarah DiLeo, Nick Mountford

DOP: Justin Gurnari

Director: Ben Tricklebank

Category: Alcoholic drinks , Spirits