Droga5 London Wins Secret Escapes Advertising Account

Secret Escapes, the luxury travel club, has appointed Droga5 London to handle its advertising account.

Droga5 London, which won the account following a pitch process against 101, will develop a new strategy and creative work for Secret Escapes, which offers its members discounts and great deals on luxury hotels and holidays.

The agency’s first work is expected to break at the end of July in the UK and Germany, rolling out to other territories over time.

Droga5 London’s brief is to position Secret Escapes as the inspirational travel brand that offers luxury travel for less money than anywhere else.

Dylan Williams, the Chief Strategy Officer of Droga5 London, said: "We're really pleased to get the opportunity to work with Secret Escapes as the next chapter in their story unfolds. A brand looking to democratise luxury travel experiences is a great fit for us. We can't wait to get started."

Cian Weeresinghe, CMO of Secret Escapes, said: "TV has proved a potent medium for us. Partnering with Droga5 will ensure our offer of luxury travel for the lowest prices anywhere continues to really stand out."