Dreamland Margate Appoints Brand & Deliver for New Campaign
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate to devise and manage a promotional campaign based on seasonable sponsorship and awareness-driving brand partnerships.
Dreamland Margate, which opened to the public in June 2015, is keen to drive nationwide brand awareness, engage customers and increase footfall.
Brand & Deliver will work with a small number of highly focused brand partners, offering Dreamland prize packages to support the summer holiday period. B&D’s in-house brand matcher software Coporor will identify initial brand targets quickly and efficiently, followed by a direct and tailored approach to develop partnership agreements. The team will also work to secure sponsors across the three Dreamland seasonal themes: Summer, Screamland (Halloween) and The Frosted Fairground.
“Dreamland is the UK’s original pleasure park, packed with beautifully restored and retrofitted rides from the Golden Age of British seaside holidays,” said B&D’s Head of Entertainment Partnerships Richard Barnes. “We will be targeting a select number of brands for highly focused partnerships running over the entire summer period.”
Katie Lipington, Marketing and Sponsorship Manager at Dreamland Margate, said: “Dreamland is one of the South East’s best kept secrets, but as we approach our one-year anniversary, the time has come to grow awareness nationwide. We’re looking forward to working with brands that can help us spread the word about Dreamland’s unique seaside magic and make it a go-to destination for old-fashioned thrill seekers everywhere.”
Category: Sports and leisure , Theme parks