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Dos Equis and Comedian Rob Riggle Unite to Inspire College football Fans to 'Stay Thirsty'

30/08/2017
Marketing & PR
London, UK
247
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Dos Equis is on “The Search for The Most Interesting Fan,” looking to give one lucky fan the opportunity to be inducted into the College Football Hall of Fame with their own life-sized statue
To help fans “Stay Thirsty” this college football season, Dos Equis returns as the official beer sponsor of the College Football Playoff and is rewarding the most interesting college football fans with the chance to be inducted into the College Football Hall of Fame. 


Actor and Comedian, Rob Riggle, has joined the campaign to represent fans all season, and is featured in several two new commercials helping to celebrate those who put “Game Day Over Everything.”

From starting week 1 (September 2), fans can use #MostInterestingFanSearch to enter “The Most Interesting Fan of College Football” contest by sharing photos and videos proving why they should win on Twitter, Instagram and at DosEquis.com. Two finalists will be chosen in November and one winner will then be inducted into the College Football Hall of Fame in Atlanta, GA at an exclusive Dos Equis event on January 7, 2018.
Both finalists will receive roundtrip travel for two and will attend the 2018 College Football Playoff National Championship on January 8, 2018.

Visit DosEquis.com for more contest information.At the end of the season, one lucky fan will be crowned “The Most Interesting Fan of College Football” and win the once in a lifetime opportunity, even by “The Most Interesting Man In The World’s” standards, to be immortalized in the College Football Hall of Fame with a life-sized statue – something no brand has done before.
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