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Don't Stare at This Hungry Marilyn Monroe for Too Long...

BBDO New York , 3 months, 4 weeks ago

BBDO NY follows its Super Bowl 50 Snickers spot starring Willem Dafoe with outdoor interactive experience

Don't Stare at This Hungry Marilyn Monroe for Too Long...

Earlier this year, Snickers launched its new Super Bowl 50 commercial, the latest addition to the brands’ global, award-winning “You’re Not You When You’re Hungry” campaign. The spot goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film ‘The Seven Year Itch.’

Now, in honour of what would have been Marilyn’s 90th birthday this week, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze – an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some ‘hungry’ words for the passerby.

Creative Agency

TV Producer: (Exec) Alex Gianni

Chief Creative Officer: David Lubars, Greg Hahn

Creative Director: Scott Mahoney, Dan Oliva

Copywriter: Joey Henson

Art Director: Jimmy Morrissey

Executive Creative Director: Gianfranco Arena, Peter Kain

Planner: Sean Stogner

Account Director: (Global) Susannah Keller, Joshua Steinman

Executive Producer: Amy Wertheimer, Neely Lisk

Managing Director: Kirsten Flanik

Creative Agency: BBDO New York

Planning Director: Alaina Crystal

Account Executive: Jocelyn Choi

Director of Integrated Production: David Rolfe

Account Management: Tani Corbacho

Planning Director: Alaina Crystal


Editor: Tim Jansen

Production Company

Director: Koji Yahagi

Executive Producer: Anthony Petrillo

Producer: Daniel Odham

Production Company: Pearl Media

Technical Manager: Jennifer Ohs

Category: Food , Snacks and confectionary