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Creative in association withGear Seven
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Don’t Let Bad Potholes Ruin Good Pizza! Domino’s Starts Paving for Pizza Project

11/06/2018
Advertising Agency
New York, USA
112
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Campaign by CP+B Boulder allows customers to nominate their town for road repair grants
Domino’s Pizza (NYSE:DPZ), the largest pizza company in the world based on global retail sales, is saving pizza, one pothole at a time.

Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store.

Now Domino’s is hoping to help smooth the ride home for our freshly-made pizzas. Starting today, Domino’s is asking customers to nominate their town for pothole repairs at pavingforpizza.com.
 
“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA.  “Domino’s cares too much about its customers and pizza to let that happen.”


Domino’s has already worked alongside four municipalities to help repair roads that directly affect their customers, including Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California. Customers interested in nominating their hometown for a paving grant from Domino’s can enter their zip code at pavingforpizza.com. If their town is selected, the customer will be notified and the city will receive funds to help repair roads so pizzas make it home safely. 

Customers can celebrate smooth roads with Domino’s carryout special, featuring large three-topping pizzas for $7.99 each. Customers can order the carryout deal over the phone, in-store, at dominos.com, via Domino's mobile ordering apps or any one of Domino’s AnyWare platforms, including text, tweet, Google Home or Apple Watch. 


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