At the beginning of the year, DON Smallgoods, via agency DDB Melbourne, set out to find a new face for their brand; and ended up with over 1,000. The search for 'The Australian Dons' turned up interesting Dons, Donnas and Don Domingos in every corner of the country.
And the lucky few have been chosen to appear in phase two of the campaign, which will run across TV, Digital and OOH.
"We wanted to see how real Australians are coming together to share DON - right now. To bring to life the simple connections Australia's iconic Smallgoods brand has become such a big part of. Our first wave of Dons sharing their favourite Don moments is great place to start," said Cathy Bertoncello, Marketing Director, DON Smallgoods.
"I really had no idea that there were so many Dons out there. And that so many of those would put themselves forward in the hope of achieving meat-related fame and glory. Thank-you, Dons," said Glen Dickson, Creative Director, DDB Melbourne.
Client - DON Smallgoods Paul Mealor - Managing Director Cathy Bertoncello - Marketing Director Jane Edmonds - Brand & Communications Marketing Manager
Agency - DDB Group Melbourne Dion Appel - Managing Director Glen Dickson - Creative Director Brett Edwards - Senior Art Director Anna Stickley - Copywriter Sophie Simmons - Head of Broadcast Luke Osborn - Business Director Ian Forth - Executive Planning Director Paris Paphitis - Planner
Film Production Director/ DoP - Mitch Kennedy Producer - Noelle Jones Sound - Gusto Studios Music - Nylon Studios Production Company - The Producers Post Production - The Post Lounge Casting - Casting Sugar