Domino’s Appoints VCCP as Lead Creative and Strategic Agency

Domino’s Pizza Group has appointed VCCP as its lead creative and strategic agency for the UK and Ireland, following an extensive three-way pitch process handled by intermediary Hamilton Associates.

Tony Holdway, Sales and Marketing Director of Domino’s, said: "After a thorough pitch process during which we saw some truly amazing agencies and work, we are pleased to announce the appointment of VCCP as our new creative and strategy agency. VCCP’s understanding of Domino’s and their creative ambition to cement Domino’s position as a brand icon shone through, and we look forward to establishing a successful long-term partnership.  Iris will continue to work with Domino’s in a digital, social and local marketing capacity."

Julian Douglas, Vice Chairman of VCCP, added: "Pizza's the most loved food in the UK, and Domino's is the most loved pizza company. We are delighted to support Domino’s in their ambition to be number one in every neighbourhood across Britain and Ireland."