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Dolph Lundgren Will Help You Sell Your Stuff with letgo's New App

Crispin Porter + Bogusky Miami, 5 months, 1 week ago

CP+B Miami's new app lets you 'commercialise' your secondhand stuff

Dolph Lundgren Will Help You Sell Your Stuff with letgo's New App

After 55,000 user-generated videos in a quiet beta phase, CP+B Miami just launched the 'Commercializer' today for the secondhand selling app letgo. It’s a tool within the letgo iPhone/Android app that lets users create big budget commercials that seamlessly incorporate the item they’re selling with just a few clicks. Users choose between a quintessential '80s action blockbuster starring Dolph Lundgren, a sensualised perfume spot, a performance enhancement prescription drug ad, and an absurd home shopping segment. 

After creating a classified ad on letgo, users simply pick from the four amusing commercial ‘styles’ described above and then the ‘Commercializer’ incorporates the seller’s item, description, price and location into the ad. The resulting commercial lives alongside the item on the letgo app, and can be shared across the user’s social networks.  

Creative Agency

Copywriter: Jay Gelardi, Roberto Lastra

Art Director: Eliana Ferrer

Executive Creative Director: Jay Gelardi

Account Director: Adam Barger and Claudia Machado

Music Supervisor: Andy Hamm

Producer: Addison Born

Creative Agency: CP+B Miami

Business Affairs: Lisa Gillies and Daphne Papadopulos

Producers: (Interactive) Alexander Corr

Senior Producer: Ian Kelly

Tech Lead: Mike Bosch

Music and Sound

Executive Producer: Dawn Redmann

Music Production: Comma

Producer: Andy Hamm and Morgan Menco

Sound Design: A. Josh Reinhardt, Scott Ganary

Sound Mix: Stephen Dickson and Chris Pinkston


Edit Assistant: Bia Jurema

Edit Company: Caviar

Editor: Stacy Auckland and Jon Grinberg

Executive Producer: Victoria Howard

Producer: Terry Huynh

Post Production / VFX

Colour Coordinator: Alec Ernest

Colourist: Robert Curreri

Compositor: Arnold Aldridge and Carlos Aldana

Creative Director: Ryan McNeely

Designer: Andrew Zaozirny, Vincent Wang and Ken Quemuel

Post Production House: Visual Creatures

Technical Director: Tony Banik

Production Company

Director: Matt Villines

Executive Producer: Michael Sagol

Head of Production: Kelly Bowen

Production Company: Caviar

Production Manager: Jessica Lee

Category: Business and services , Software

Genre: Apps , Comedy , Visual VFX