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Discover the Perils of Poor Marketing With Hilarious Bond-inspired Adobe Ad

26/09/2016
Group745
Production Company
Los Angeles, United States
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A secret agent's plan is foiled in the comical film from GS&P and Biscuit
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To kick off Advertising Week in NYC, Adobe launched a new video campaign for Adobe Marketing Cloud focused on the woes of cross-channel marketing. As part of Adobe’s “How’s your customer experience?” ad series, the satiric campaign entitled “Secret Agent” conveys how a poor cross-channel marketing experience is bad for business and customers alike – and can even bring a super spy to his knees.

Alex Amado, VP of experience marketing at Adobe said “Our latest Adobe Marketing Cloud campaign highlights how a very common problem for brands – the lack of connection between their different communication channels – can translate to a very serious problem for customers.” 

Will Elliott, creative director at Goodby Silverstein & Partners added “When cross-channel marketing goes wrong, it’s bad news for businesses and consumers alike. We wanted to show that all the bad guys in the world couldn’t defeat a secret agent, but a bad customer experience could.”

You can watch the hilarious video below:

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