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Director Vincent Haycock and Florence Welch Premiere 'The Odyssey'

02/05/2016
Production Company
London, UK
135
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A highly emotive music promo from the Park Pictures director and Florence & The Machine
On April 24th the film The Odyssey, directed by Vincent Haycock via Park Pictures for Florence and the Machine, had its worldwide debut. The film, which stars Florence Welch, premiered in full April 20th at a live screening at London’s Dalston’s Rio cinema, followed by a global premiere April 24th online at http://florenceandthemachine.net/ and a live Facebook Q&A session. On May 4th, the film has its US theatrical premiere at Village East Cinema in New York City.

“The Odyssey, like the epic poem by Homer, is a journey,” says Haycock. “It’s Florence’s personal journey to find herself again after the emotional storm of a heartbreak."

Directed by longtime Welch collaborator Haycock, The Odyssey unites each of the visual film segments created for How Big How Blue How Beautiful—including highly cinematic Haycock-directed music videos “What Kind Of Man,” “St. Jude,” “Ship To Wreck,” “How Big How Blue How Beautiful,” “Queen Of Peace” and “Delilah.” The films which together comprise The Odyssey were released one-by-one in 2015 and 2016.



“Like the layers of Dante’s purgatory, each song or chapter represents a battle that Florence traversed and physical landscape that embodied each songs or story,” Haycock explains. “Its a metaphorical journey about escaping your demons, confronting yourself and returning to the original Florence, the dancer, the performer, the lover.”

Haycock previously worked with Florence Welch directing popular music videos for ‘Sweet Nothing’ with Calvin Harris, as well as  ‘Lover to Lover.’ 

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