Director Sega Shoots a Street Chef's Best Friend for Tiger Beer

Tiger Beer celebrates the heat, energy and passion of the Asian street food movement in this powerful new film by Sega, who risk singeing the camera in order to get up close and personal with the flames rising from the woks. Snippets of the advertised lager act as a cooling sensation, while the brand is smoothly inserted into the narrator's measured flow.

Sega commented, “The team were very open to exploring and adding new ideas and I’ve never had so much great footage for an edit. I personally loved the copy. To me, it’s the crucial element of the commercial.” You can check out some of Sega's works here.