Director Chad Ostrom Joins Lucky 21
Lucky 21 welcomes Director Chad Ostrom to its growing roster, which includes Tom Ryan, Rob Pritts and Robb Bindler. Working for over a decade with fashion and lifestyle brands, Chad Ostrom is a visual storyteller who’s directed for agencies JWT, Laird + Partners, Roberts and Langer DDB, Saatchi & Saatchi, and brands Dior, Kanon Vodka, Perry Ellis, and Rembrandt.
“We are unapologetically dedicated to advertising and Chad shares this passion for our industry,” explains CEO Tammie Kleinmann. “His work ethic makes him a great addition to the company; he is poised and understands the process from concept to execution.”
“Chad knows what it takes to make everyone succeed and deliver on the creative promise,” adds Lucky 21 Executive Producer John Gilliland. “He has a modern eye, and we are excited to cultivate his aesthetic and viewpoint for our clients.”
“Lucky 21’s mantra ‘We Freaking Love What We Do’ is really the best explanation of our connection point,” Chad explains. “Their commitment to the creative and their clients are equal. They won’t blow over in a storm to uphold that. It’s meaningful to be surrounded by people who share this same drive, matched with principle and experience that I know will support me at each level.”
Growing up in Kansas, Chad’s interest in directing was sparked while spending hours roaming the 49-cent rental video store. As much as he loved watching movies, the power of a cover image and a logline that piqued interest is what he found arresting. It was to foreshadow a future career in advertising.
He earned a BA in Film, but ultimately found his path working with writer/director Kevin Willmott and director Douglas Keeve. From there, he went on to direct and produce branded content and commercial projects, seeking to infuse each with sense of unique, authentic beauty and the intensity of place.
Scrupulous preproduction is the hallmark of Chad’s process: “You can’t just show up and think you’ll capture magical, serendipitous moments. The planning stages are about placing yourself on the other side of the process. To really understand the agency and client’s vision so that you earn the trust and right to apply your approach to the story.”