Dingo Bill Captures the Spirit of UEFA Euro 16 for Hyundai
As football fever grips the nation Dingo Bill Director Jen Fearnley was invited by the Brooklyn Brothers to capture the passions and emotions of EURO 2016 fans for Hyundai.
Hyundai has sponsored and built the Fan Dome in London’s Kings Cross. Within the dome fans will be able to see all 45 games of the tournament streaming live. This is not just any screening though as fans will be surrounded by 360° monitors that instantly react in real time to trigger a unique, immersive audio-visual response.
Hyundai promises to deliver an incredible experience for all those that are lucky enough to get a ticket. Fans will experience the game like never before, as every high and the low of EURO 2016 tournament plays around them.
Each week Jen will be on site immersed among the fans capturing their emotions and passions, the footage will be published in a round-up film each weekend of the tournament.
In the first round up to appear online Jen captured the pure exaltation of the England fans reacting to their last-minute winner against Wales. Amazingly tickets are free for those that apply and those lucky enough to win tickets will be able to view the games like they’ve never seen before.
Of the experience Jen says: “The passion in the tent is intense. Such a novel way to experience the European championships - watching the fans rather than the football!”
Creative Director: Will Bingham
Producer: Sarah Kavanagh
Creative Agency: Brooklyn Brothers
Editor: Ian Thomas Day
Production Company: Dingo Bill
Producer: Jacob Madsen
Director: Jen Fearnley
Category: Automotive , Cars
Genre: Action , Creative technology , Documentary , Experiential , In-camera effects , People