DigitasLBi Strengthens Media Team with Promotion & New Hire

Global marketing and technology agency DigitasLBi has strengthened its UK media team by promoting Adriana Matyaskova to the role of Head of Media and appointing Starcom Mediavest Group’s Cibelle Michepud as Head of Display & Paid Social.

The moves reflect the agency’s continued commitment to building industry-leading media expertise in order to help clients make their brands count.

Matyaskova joined DigitasLBi as Assistant Head of Display in May 2014. She was promoted to Head of Display in October 2014 before taking on her most recent role as Media Director in September 2015. During her time at DigitasLBi, she has helped to launch and establish a number of new service offerings and defined digital media strategy for some of the agency’s biggest clients. She has previously held roles at Profero, Mediacom and i-level.

In her new role as Head of Media, Matyaskova will work to further develop DigitasLBi’s media offering and lead its 90-strong UK media team, helping to blend media, tech, data and creative expertise to help clients gain competitive advantage.

Cibelle Michepud has joined DigitasLBi from Starcom Mediavest Group, where she was Global Social Associate Director, helping to develop the agency’s social strategy proposition and leading strategic planning for clients like Samsung and Procter & Gamble. Before joining Starcom Mediavest Group in 2012, she spent six years at Neo@Ogily, in both Brazil and London.

In this newly-created role, Michepud will lead DigitasLBi’s display and paid social propositions, managing a team of 20, and will collaborate with other discipline leads to develop data-driven, cross-channel media solutions.

Matyaskova will report to Paul Dalton, Chief Media Officer, International. Michepud will report to Matyaskova.

Adriana Matyaskova, Head of Media, DigitasLBi said: “I’m really excited about working with Paul to lead and grow our media team and further develop our offering. I want to help ensure we’re blending media, technology, data and creativity to deliver smarter solutions for our clients.”

Cibelle Michepud, Head of Display & Paid Social, DigitasLBi said: “I was impressed by DigitasLBi’s ability to connect media with data, technology and creativity, and I’m looking forward to collaborating with the talented team here to help make our clients’ brands count.”

Paul Dalton, Chief Media Officer, International, DigitasLBi added: “I’m really pleased to be recognizing the outstanding work that Adriana has done since  joining the agency, and to be welcoming Cibelle to the team. We’re continuing to build a world-class media team with the skills and expertise required to help our clients gain competitive advantage.”