DigitasLBi Promotes Annette Male to Chief Executive Officer, APAC

Global marketing and technology agency DigitasLBi has promoted current Managing Director, Singapore, Annette Male to the role of Chief Executive Officer, APAC.

Male joined DigitasLBi in Singapore as Managing Director in March 2015, and has since doubled the size of the business, helping to win new accounts from clients including Unilever, Pernod Ricard and UOB, as well as growing the team with key senior hires in strategy, client services and creative. Under her leadership, the agency was recently named Digital Agency of the Year by Marketing magazine.

She will now be responsible for driving growth for DigitasLBi across the entire APAC region, which includes Singapore, Australia, India, Hong Kong, China and Japan.

Before joining DigitasLBi, Male was Deputy Managing Director at CRM agency Kitcatt Nohr, part of the DigitasLBi family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.

Current Chief Executive Officer, APAC, Roy Capon is leaving DigitasLBi to take up a new role in Australia, following four years of leadership which have seen him oversee huge growth and transformation in the APAC region.

Annette Male, Chief Executive Officer, APAC at DigitasLBi said: “After a brilliant year running the Singapore business, I’m delighted to be stepping into this expanded role. I’m really looking forward to building our unique data-driven approach, working with the best talent in the region and continuing to deliver award-winning work which makes a place for our clients’ brands in people’s lives.”

Ewen Sturgeon, Chief Executive Officer, International at DigitasLBi added: “I’d like to thank Roy for his work over the last four years – he has transformed the APAC region and is handing an exceptional team and roster of clients over to Annette. Annette has built a reputation for being a first-class client lead and business developer as well as a great leader of the team in Singapore, where the office has gone from strength-to-strength under her leadership, as demonstrated by the recent Agency of the Year win. I’m very excited about working with her and the rest of her leadership team to continue building an outstanding offering in APAC.”