Global marketing and technology agency DigitasLBi is bolstering its creative leadership with the hire of Lyndon Hale who has
joined as regional Executive Creative Director for APAC, which includes
Singapore, Australia, India and Hong Kong and Japan.
Hale brings 30 years of industry experience
working across global markets including Japan, South Africa, the United
Kingdom, and most recently from Australia where he held the title of Executive
Creative Director for the Sydney based independent agency Orchard.
Hale moved to Australia in 2007 as ECD and
Founding Partner of the then start-up agency Tongue, which, having grown the business
from 4 people to 50, sold to WPP in 2010. Following the sale, Lyndon moved
across to Razorfish and later Imagination where he focused on large-scale
experiential digital work for Commonwealth Bank and Ford.
Hale’s work has been recognized with many awards
across the years, both regionally as well as Internationally including:
B&T, D&AD, Cannes Cyber Lions, Clio, and IAB awards to name a few.
Hale will report to Chris Clarke, Chief Creative
Officer, International and Annette Male, CEO APAC.
Lyndon Hale, Executive Creative
Director, APAC at DigitasLBi commented on his appointment: “It is brilliant to be joining DigitasLBi
at this time of expansion. My immediate focus will be to create a structure
which enables top quality work at the fast pace that is required by our clients
in the region.”
Annette Male, Chief Executive Officer, APAC at DigitasLBi said: “Lyndon is a fantastic addition to our creative offering; with
his strong creative track record and breadth of experience working both on a
global scale as well as across the APAC region. We are excited to have him
onboard leading our clients transformation agenda with great digital work for
our clients across APAC.”
Chris Clarke, Chief Creative
Officer, International at DigitasLBi added: “Lyndon was my creative partner at Wheel in the UK when we both
did some of our best award winning work. Having Lyndon back on board is
wonderful for me personally, but to have such a tried and tested creative force
taking the reigns in the region is fantastic for the business. We know what he
can deliver.”