DigitasLBi Appoints Sameer Modha as UK Head of Data Proposition

Global marketing and technology agency DigitasLBi has today announced the appointment of Sameer Modha to the newly-created role of Head of Data Proposition, UK.

The move reflects DigitasLBi’s continued drive to help clients transform their marketing and make their brands count, by using data about what really matters for their businesses.

Modha joins from Mindshare, where he was Partner, Customer Data Strategy, leading the agency’s global data strategy function with a focus on using data to help clients gain competitive advantage with new tools, techniques and analytical approaches.

Over the course of seven years at the media agency, Modha developed data approaches for key global clients including Fox, Rolex, Unilever and Diesel; pioneering several new techniques for planning and measurement.

In his new role at DigitasLBi, Modha will be responsible for defining and further developing the agency’s data and analytics offer as part of a data-driven approach to marketing. He will also work to develop new, leaner processes and lead collaboration with the wider Publicis.Sapient and Publicis Groupe community in order to ensure all clients have access to the best data solutions.

He will report to DigitasLBi’s Chief Strategy Officer, International, Fern Miller.

Prior to joining Mindshare, Modha held strategy roles at JWT and Partners Andrews Aldridge, working with clients including Lexus, Diageo and Vodafone.

Sameer Modha, Head of Data Proposition, UK, DigitasLBi said: “I’m really excited about joining DigitasLBi and getting access to such fantastic technical and analytic capabilities. It’s great to have the chance to work somewhere which can apply the best of technology right across the marketing mix, from platforms and CRM, to media and creative.”

Fern Miller, Chief Strategy Officer, International, DigitasLBi said: “After learning so much from Sameer at JWT, years ago, I can’t wait to work with him again. There’s no-one better placed to invent new uses of data for our clients.”