DigitasLBi and Oracle Launch Dedicated Solutions Group
DigitasLBi, a global marketing and technology agency, and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group) – a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation.
OSG clients can benefit from having access to the
expertise of DigitasLBi, Oracle and Spindrift, DigitasLBi’s implementation
experts for Oracle technology, through a single team in one of the first
collaborations of its kind between leaders in cloud technology and a digital
creative consultancy. This unified approach can significantly simplify digital
transformation and enable brands to create innovative, data-driven digital experiences
for their customers.
“Today’s brands
are challenged to identify, understand and engage with current and prospective
customers through a range of platform-based digital solutions often provided by
multiple vendors,” said Alan Davies, Chief Strategy Officer, DigitasLBi. “OSG
is launching to help clients overcome these challenges in a simpler way – by
bringing together leaders in creative, digital technology and service delivery,
in one team.”
Built on the Oracle Cloud, DigitasLBi’s
OSG is an exceptional solution for clients who want to have a single view
of their customers’ digital portrait across all channels and be able to act on
it. DigitasLBi and Oracle will work together to design, develop and implement industry
focused solutions that meet the changing needs of consumers.
“OSG enables customer centricity by joining up
data, media and platform in a single agency.
This is a progressive move away from the traditional CRM, adtech and marketing
technology delivery managed by many agencies working on different parts of the
conversion funnel,” adds Ian Osborne, CEO and Co-Founder, Spindrift.
“Digital innovation is in DigitasLBi’s DNA,” stated
Neil Sholay, Vice President of Oracle Digital in EMEA. “By creating a dedicated
Oracle Cloud centre-of-excellence and working together, OSG and Oracle are
shaping the next generation of digital experiences.”
OSG will be led by Spindrift’s CEO Ian Osborne and DigitasLBi’s
Global Head of Alliances Trevor Smyth and is now operational in
