Diego Ricchiuti Joins Lowe Pirella as President and CEO

On October 1st, 2015, it was announced that Diego Ricchiuti had been appointed to the role of President and CEO of Lowe Pirella, part of the Mullen Lowe Group network. Ricchiuti will report to Jeremy Hine, Mullen Lowe Group EMEA President.

“It’s great to have Diego leading Lowe Pirella in Italy. His experience, proven new business record, passion for creativity and energy will be a great addition to the team,” commented Jeremy Hine, Mullen Lowe Group EMEA President.

Digital native Diego Ricchiuti has held local and regional senior executive positions in global agencies for the bulk of his 25 year career, particularly focusing on the transition in the digital age.

Ricchiuti moves to Lowe Pirella from within the IPG network – previously serving as Managing Director of Golin Italia and Executive Vice President of FCB Milan. Under his leadership, the agencies showed a period of sustained growth and success – winning clients such as Allianz, BNP Paribas, Lufthansa, Costa Crociere, FILA Group, Bacardi, Meridiana, Metro Group, and Il Sole 24 Ore, among others.

Prior to his time at IPG, Ricchuiti served as Managing Partner at TBWA Group, managing several international clients, including National Commercial Bank in KSA, Iberocruceros in Spain, Star Alliance in Belgium and Lufthansa in Switzerland.

Ricchiuti was also appointed as Assorel (PR Italian Association) Board Member in 2014.

“I am proud and pleased to join Lowe Pirella and Mullen Lowe Group, continuing my career within the IPG network. I strongly believe that innovation in creativity and customer engagement are the base to build up the best agency in Italy – and I’m looking forward to achieving that goal with the Mullen Lowe Group network”, said Diego Ricchiuti.

Lowe Pirella was founded in 1981 and has always been recognized as one of the most successful Italian creative boutiques, working with clients including Unilever, Seat Automobili, Lindt, Nestlè waters, Co.Re.Pla.