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DFS Congratulates 'Great Brits' for Bringing Home Gold in Latest Ads

krow communications, 1 month, 1 week ago

Krow celebrates Laura Trott, Max Whitlock and Adam Peaty with digital OOH campaign

DFS Congratulates 'Great Brits' for Bringing Home Gold in Latest Ads

Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The campaign heroes their three Team GB ambassadors – who have all had amazing success in Rio: Cyclist Laura Trott’s two Golds - which also made her the first British woman to win four Olympic Golds; Gymnast Max Whitlock’s two Golds – his Men’s Floor victory marking Great Britain’s first-ever Olympic gymnastics Gold; and swimmer Adam Peaty, who won Team GB’s first medal by winning Gold for the 100m Breaststroke, smashing his own world record and ending GB’s 28-year wait for a men’s Olympic swimming  title.

Krow, the agency behind DFS’ ‘Great Brits’ campaign has celebrated each of them in a series of tactical digital OOH ads and today congratulates them collectively with a ‘gold’ themed digital OOH campaign which is live in all premium digital sites around the country.

Darryl George, Creative Director, krow communications said: "Laura, Max and Adam have peddled, back-flipped and swum their way into the hearts of the British public, scooping up shedloads of golds along the way. These ads go someway to showing how much we appreciate and admire their hard work." 


Head of TV / Production: Emma Rookledge

Creative Agency

TV Producer: Davina Hickson

Creative Director: Darryl George & Jon Mitchell

Executive Creative Director: Nick Hastings

Business Director : Blake Armstrong

Account Director: Felicity Pelly

Creative Agency: krow

Senior Account Executive: Camilla Renny-Smith

Music and Sound

Sound Design: Owen Griffiths @ Jungle

Music Production: Chris @ Finger Music


Editor: Sam Bould @ Big Buoy

Post Production / VFX

Smoke: Richard Payne

Producer: Richard Hawkins

Colourist: James Bamford

Post Production House: The Mill

Production Company

Production Company: Outsider

Producer: Gareth Francis

DOP: Tat Radcliffe and Ray Coates

Director: Pedro Romhanyi

Category: Furniture , Home appliances

Genre: Print