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Creative
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Dexter Navy Turns Sneakers Upside Down for Nike Air Max Day

Partizan London, 6 months, 1 week ago

Partizan director captures MC Jme and influential sneakerheads in collaboration with ASOS

Dexter Navy Turns Sneakers Upside Down for Nike Air Max Day

In this new spot, Grammy-nominated Dexter uses a mixture of steadicam and handheld to create fluidity, quick cuts and 360 camera movements around grime MC Jme and influencers from the sneaker community.

This is all to honor the legendary Air Max family’s day #AIRMAXDAY : 27 years of Air superiority in the spotlight on March 26th.






Advertiser

Advertiser: ASOS / Nike

Offline

Editor: Dan Sherwen @ Final Cut

Production Company

Director: Dexter Navy

DOP: Jake Scott

Producer: Lucy Hayes

Production Company: Partizan

Category: Clothing/fashion , Shoes

Genre: Editing , Fashion & Beauty , In-camera effects , People , Visual VFX