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Creative in association withGear Seven
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Deutsch Offers Taco Bell Fans the Ultimate Taste Test for Cinco de Mayo

28/04/2017
Advertising Agency
New York, USA
57
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Test Kitchen campaign offers a dining experience inspired and plated by Taco Bell’s top creators and chefs

From the Doritos Locos Tacos to the Naked Chicken Chalupa, Taco Bell is known for its revolutionary Mexican-inspired food creations, and the Test Kitchen is where it all starts. Located at the brand’s headquarters in Irvine, California, the culinary lab will now be open to the public – but you’ll need a reservation. The 32 fans who score an exclusive seat through OpenTable will enjoy a dining experience inspired and plated by Taco Bell’s top creators and chefs. The dinner will feature twists on Taco Bell favourites, never before seen products and menu creations before they are available to the public.

“The chance to be the first to see our innovative food, where its created, from the chefs who make it happen, is a unique experience that’s never been available to the public until now,” said Liz Matthews, Chief Food Officer at Taco Bell Corp. “As a brand known for our firsts, we’re excited to open our doors into the magic of our innovation and give our biggest fans an experience they’ll never forget.”


Deutsch, the creative agency behind the project, will unveil the reservation URL on Cinco de Mayo for the first dining experience that is set for Friday, May 19th. Reservations and dinner are free of charge for attendees, while travel accommodations are not included. Attendees must be 21 or older to make reservations. After the initial event, a series of dining experiences will be added throughout the year, giving fans nationwide the opportunity for a coveted Test Kitchen by Taco Bell reservation through OpenTable.

“OpenTable prides itself on helping people make the hottest reservations around and is excited to partner with Taco Bell to give fans this exclusive opportunity,” said Scott Jampol, Senior Vice President of Marketing at OpenTable. “We’re always looking to offer our diners the most unique dining experiences, and that’s exactly what they’ll find at the Test Kitchen by Taco Bell.”

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