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Deutsch Catches the 'Luv Bug' in Cheeky New Spot for Volkswagen

Biscuit's Andreas Nilsson directs raunchy new ad featuring 'The Birds and the Bees' by Dean Martin

Deutsch Catches the 'Luv Bug' in Cheeky New Spot for Volkswagen

Deutsch has launched a comedic new piece of VW work directed by Biscuit's Andreas Nilsson.

The new spot, titled 'Luv Bug' celebrates the debut of Volkswagen’s new seven passenger Atlas SUV. The spot showcases the evolution of the VW brand from the Beetle to the Jetta and now the Atlas, featuring 'The Birds and the Bees' song by Dean Martin... and a little side of naughtiness.  

Creative Agency

Senior Strategist: Ben Perreira

Music Supervisor: Eryk Rich

Integrated Producer: (Exec) Margaret Nickerson, (Senior) Samantha Bonom

Group Creative Director: Heath Pochucha

Group Account Director: Tom Else

Executive Creative Director: Todd Riddle

Director of Integrated Production: Vic Palumbo

Strategy Director: Susie Lyons

Strategist: Leigh Citarella

Creative Director: Zaid Al-Asady, Paul Oberlin, Matt Sherman

Chief Creative Officer: Pete Favat

Business Affairs: Abilino Guillermo, Gabriela Farias

Account Supervisor: Erin Shanahan

Account Executive: Nate Pouley

Account Director: Alex Gross

Music and Sound

Sound Engineer: Matt Miller

Executive Producer: Susie Boyajan

Audio Post Production: Lime Studios


Producer: Annabelle Dunbar-Whittaker

Executive Producer: Amburr Farls

Editor: Steve Gandolfi

Edit Company: Cut + Run

Edit Assistant: Luc Giddens

Post Production / VFX

Producer: Ben Sposato

Post Production House: Jogger

Executive Producer: Rich Rama, Ashley McKim

Creative Director: David Parker

Colourist: Sean Coleman

Production Company

Production Company: Biscuit Filmworks

Line Producer: Jay Veal

Executive Producers: Holly Vega

Director: Andreas Nilsson

Category: Automotive , Cars

Genre: Comedy