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Deutsch Catches the 'Luv Bug' in Cheeky New Spot for Volkswagen

Biscuit's Andreas Nilsson directs raunchy new ad featuring 'The Birds and the Bees' by Dean Martin

Deutsch Catches the 'Luv Bug' in Cheeky New Spot for Volkswagen

Deutsch has launched a comedic new piece of VW work directed by Biscuit's Andreas Nilsson.

The new spot, titled 'Luv Bug' celebrates the debut of Volkswagen’s new seven passenger Atlas SUV. The spot showcases the evolution of the VW brand from the Beetle to the Jetta and now the Atlas, featuring 'The Birds and the Bees' song by Dean Martin... and a little side of naughtiness.  

Creative Agency

Creative Director: Zaid Al-Asady, Paul Oberlin, Matt Sherman

Strategist: Leigh Citarella

Executive Creative Director: Todd Riddle

Chief Creative Officer: Pete Favat

Group Account Director: Tom Else

Group Creative Director: Heath Pochucha

Music Supervisor: Eryk Rich

Strategy Director: Susie Lyons

Business Affairs: Abilino Guillermo, Gabriela Farias

Account Executive: Nate Pouley

Director of Integrated Production: Vic Palumbo

Account Supervisor: Erin Shanahan

Integrated Producer: (Exec) Margaret Nickerson, (Senior) Samantha Bonom

Senior Strategist: Ben Perreira

Account Director: Alex Gross

Production Company

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Line Producer: Jay Veal

Executive Producers: Holly Vega


Edit Company: Cut + Run

Editor: Steve Gandolfi

Edit Assistant: Luc Giddens

Producer: Annabelle Dunbar-Whittaker

Executive Producer: Amburr Farls

Post Production / VFX

Post Production Company: Jogger

Colourist: Sean Coleman

Producer: Ben Sposato

Executive Producer: Rich Rama, Ashley McKim

Creative Director: David Parker


Executive Producer: Susie Boyajan

Audio Post Production: Lime Studios

Sound Engineer: Matt Miller

Category: Automotive , Cars

Genre: Comedy